"Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair” Nelson Mandela
What is Sport Marketing?
Sport marketing is a subdivision of marketing which focuses both on the promotion of sport events and teams as well as the promotion of other products and services trough sport events.
Why Sport marketing?
Globally focused businesses are increasingly associating their brands with sport success. Sport marketing is aligned to high-level performance and excitement. It taps into the emotions and passions consumers feel and cuts through the media clutter.